How can you play on your strengths through effective communications? The draft should be presented to the board of directors if applicable and upper management for review and approval.
As to external threats, this could be anything from a fire or explosion at a place of employment, to an oil spill improperly handled by a large oil company, or workplace violence anytime, anywhere. During a crisis or crazy situation, it is something that I do at least on a daily basis, but on something more long-term, it is a little longer term review.
Train board members and employees on portions of the plan during orientations.
Messages Strategic targeting and consistency are key to your organisation's messages. How do I craft objectives that help my communicators influence the target behaviors? A Action Planning -- Specifies objectives, responsibilities and timelines for completion of objectives B Description of Strategic Planning Process Used -- Describes the process used to develop the plan, who was involved, the number of meetings, any major lessons learned to improve planning the next time around, etc.
Therefore, you should organize the format of the plan such that the body of the plan can be sent outside of the organization and the appendices can include the more confidential and detail-oriented documents -- documents which also tend to change a lot.
They can even have a negative effect if you dedicate resources towards this that would otherwise be put towards communicating with key stakeholders. Ask yourself what you can do within communications to help your organisation achieve its core objectives. Also, scan the Recommended Books listed below.
Consider and discuss the results carefully and use them to amend your strategy. Also see Return to the topic Strategic Planning. What information do you need that you are not currently supplied with? You should utilise ethical arguments as well as economic ones in your communication points.
C Strategic Analysis Data -- Includes information generated during the external analysis for example, environmental scan and internal analysis for example, SWOT analysisand includes listing of strategic issues identified during these analyses.
This does not need to be very detailed, it acts as a reference and reminder for those using it in their work. The best audiences to target in order to achieve an objective may not always be the most obvious ones, and targeting audiences such as the media may not always help achieve your objectives.
Determine your budget and allocate where your funds will be spent. Everyone would like a higher media and political profile, yet activities aiming towards this may ultimately be self-serving and only communications driven, with no wider impact.
Identifying stakeholders In this section, you should give a detailed description of your main audiences — both external and internal. Resources and timescales The key rules to observe are always to deliver what you promise and never over promise. To maximise impact you should summarise the case in three key points which can be constantly repeated.
You should use open questions with appropriate prompts and benchmarks and, if possible, get someone independent to do the work. The plan should have clear targeting, media choice, communication points etc.
Audiences You should identify those audiences with whom you need to communicate to achieve your organisational objectives. Employees and other staff often provide the major input to the action planning portion, including the objectives, responsibilities and timelines for completion of objectives.
Which behaviors are the best fit for communications support? Need to understand new policy agenda. Consider distributing all or highlights from the plan to everyone in the organization.
Many organisations will find that they have lots of audiences who they need to interact with. The example below shows how for a fictional homelessness organisation this might work in practice.
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Organisational objectives and communications objectives Any communications strategy should closely reflect your overall organisational plan. Budgets are often depicted for each year of the term of the strategic plan F Operating Plan -- Describes the major goals and activities to be accomplished over the coming fiscal year.Visual Strategic Planning Thinking and Communicating Visually in the Strategic Planning Process.
Page | 2 The development of a strategic plan requires detailed information graphics and other visuals is simply easier for the great. ♦ Involve the Strategic Communications Advisory Committee in defining the communication program and developing specific goals and action steps.
Target audience: Administration; board; staff Budget: Timeline: Responsible persons: Evaluation measures: ♦ Determine a plan format based on the four-step public relations process of research, planning and assessment, communication and evaluation.
The term “strategic communications” has become popular over the last two decades. It means infusing communications efforts with an agenda and a master plan.
Typically, that master plan involves promoting the brand of an organization, urging people to do specific actions, or advocating. A communications strategy is designed to help you and your organisation communicate effectively and meet core organisational objectives. Here we look at the key elements of a communications strategy as well as how press/PR plans, web strategies and marketing plans fit into your organisation’s overall communications strategy.
strategic directions (or goals) the communication goals most directly relate to. Please note that this is an outline and not a complete plan, as there are sections that Communications Office staff and administrators need to address, such as budget, timelines.
Different projects will require different communication strategies. For a great discussion of how to write a scope statement see Eric Stallworth's article, How to Write a Scope Statement. For a discussion on setting project objectives, read my article, Project Management Helps Meet Strategic Objectives.
The other preliminary that must be taken care of is the stakeholder analysis. Without this vital information.Download